I remember watching a riding DVD a while back...it may have been a NWD DVD or a Cranked or something. Anyway, I clearly remember one of the riders (don't remember which one) stating that he got into this sport because he wanted to do Moto but it was too expensive. That is no longer the case in this industry which is unfortunate for this industry. If bike/ component prices keep heading north what's stopping that first time rider from saying, "I'd rather just do moto". The industry needs to pull it's head out of it's ass. I understand technology is getting better so bikes can be 0.2 seconds faster which is great for guys racing on the WC circuit but what about the masses of riders who aren't WC racers? Is 5K for an entry level DH bike perfectly acceptable? Try telling that to someone who wants to switch from BMX racing and has the choice between DH or moto. The industry (not just norco) needs to figure out ways to drive the prices of these bikes down so that the masses can afford them...otherwise it is going to kill the sport. I mean I paid 7500 for my NEW '07 GSXR 750 2 years ago and there is waaaaaay more engineering that goes into that. The prices of these bikes need to be at least 2G below the cost of a 4 stroke 250cc dirt bike.